Candie Group is a candy factory based in New York City. Candie provides a big selection of sweet candies and ice creams. Our task was to re-brand one of the latest products called Ghost Candy. 

We have found minimalistic solutions for the product, where every attribute and detail was specifically developed to emphasize the ideology of it. As for the color palette, we have chosen two primary colors: black and white, each of which symbolizes a characteristic of the product.